YUBI BLONDE luminosity revealing shampoo 300 ml

Introducing the Yūbi Blonde shampoo by Shu Uemura, a product designed specifically for blonde hair and free from pigments. This luxurious formula is infused with Japanese white peony, revered in Japan for its association with beauty. It effectively cleanses while simultaneously conditioning the hair, leaving it with a soft, natural radiance. The white peony used in this shampoo is sourced from the pristine Niigata mountains, where the unique climate—characterized by pristine meltwater and mild summer temperatures—creates the perfect conditions for cultivating the exquisite double-flowered variety. Shu Uemura has spent over 15 years committed to the careful harvesting and nurturing of these blossoms, ensuring sustainable practices by only picking half of each bloom from May through June. Recognizing that blonde hair is particularly delicate, the Yūbi Blonde collection aims to preserve the beauty of blonde hues. This "state of grace" encapsulates the moment right after leaving the salon, where hair looks vibrant, well-nourished, and naturally beautiful. The Yūbi Blonde line is designed to maintain this luminous condition of blonde hair for an extended period, ensuring it appears fresh and pristine.